Posts Tagged ‘Textbook cost’

Conference Exhibiting: Small Companies Will Struggle to Succeed

November 30th, 2010

Being that we are a startup and trying to reduce costs in education, we are always trying to find ways to conserve money, as our savings flow directly into the pockets of students. Over the course of the past four months, we have exhibited at two of the major, annual math conferences in the US: MathFest and the AMATYC conference; what we have discovered is that it is very hard to exhibit at any conference on a tight budget. This puts small companies like us at a distinct disadvantage versus the larger corporations (Pearson, Wiley, Cengage, etc.) because these conferences are some of the best places to create awareness among faculty for your products and services. Below is a sample of what it cost us versus what it cost Pearson (estimated) at the most recent AMATYC conference in Boston, keeping in mind that we did to travel to attend and as such, we did not include that in the calculation.

Cost

WWCoM

Pearson

Booth Cost1

$600

$11,000

Table/Chair Rental2

$177

$4,000

Power Adapter3

$75

$375

Promotional Materials*

$50

$2,000

Wireless Internet Access4

$0

$3,600

Literature Rack5

$0

$378

Colored Carpet6

$0

$567

Shipping7

$0

$1,000

Free Giveaways*

$0

$3,000

Total
$902
$25,420

Obviously, Pearson was at AMATYC to exhibit more than just two books (as we were), but that being said, every time an extra booth is purchased or a free-t-shirt is given away, that is money that could be saved on behalf of the students. It is just something that we here at the Center thought people should be made aware of the next time they attend a conference.

1 Our first-time exhibitor booth cost $600 and Pearson bought 10 $1,100 booths for their display
2 Our table cost us $177 for a 3 day rental after taxes and I assumed Pearson had about 20 tables for their display at $200 a piece
3 Industrial-to-conventional power adapters cost $75 for a 3-day rental
4 Wireless internet cost $300 per day per access code granted by the hotel
5 Literature racks costs $126 per day for a 3-day rental
6 Pearson had changed the carpet to color-coordinate their booth, which was 8’ X 30’
7 Shipping cost $125 per 100 lbs so I assumed Pearson had about 400 lbs of equipment
* Pearson had many of free giveaways including T-shirts, keychains, lanyards as well as many promotional materials so these numbers are estimated at the best of my ability

The Student Debt Problem in America & the True Cost of Textbooks

June 14th, 2010

Recent college graduates are facing one of the most difficult times that any generation has had to overcome to begin their careers. Many of these graduates have incurred tens of thousands of dollars in student loan debt throughout their academic careers and with the state of the job market, many are finding it very hard to service this debt.  The national average for loans incurred by college graduates in 2010 is $23,000, and this number does not account for any additional credit card or other personal debt. It has been estimated that 2 out of every 3 college students takes out some form of loan in order to finance their education, and the total amount borrowed per year in the US is upwards of $15 billion.

One might question why these graduates have incurred so much debt, and it is directly related to the rapidly increasing cost of college tuition. The chart below illustrates that between 1978 and 2008, the cost of college tuition at private universities increased at more than three times the rate of inflation, and in fact increased more than even the cost of healthcare in the US, which is another industry that has had widely publicized price increases.

One factor that is fast becoming one of the most expensive costs associated with college is the price of textbooks. As we have covered previously, the average student spends $900 per semester on textbooks, which translates into $7,200 over the course of that student’s college career. We want to examine how much the average college graduate would have to pay assuming they took out a Stafford loan for $7,200 for the traditional ten years for all of their textbooks.

Over the course of the ten years, a graduate would pay almost $2,750 in interest to cover the cost of the books they purchased in college; that is $2,750 that they would not be able to invest for their own future, whether it would be saving for retirement, putting towards a house, etc.  Considering the rapidly rising cost of tuition and fees, don’t you think it’s time we considered at least one way to help reduce the cost of education for students by reducing the cost of textbooks?

Sources:
The College Board “Trends in College Pricing”
New York Times “How Much Student Debt is Too Much”
USA Today “Young People Struggling with the Kiss of Debt”
Student PIRGs

The State of the Textbook Industry: Facts and Figures

June 8th, 2010

The State of the Textbook Industry

Sources:
CafeScribe
Conservatree.org
Green America
National Center for Education Statistics
Student Monitor
Student PIRGs
The Epoch Times
US Department of Education
US Government Accountability Office